Front Cover of "Onward" (Children's Magazine)

Many propaganda against alcohol revolved around Christianity and oftentimes, alcohol was referred to as “the demon” at this time. In the image we also see a woman, who were often symbolized as a figure of temperance, standing on top of the snake which is meant to portray “the drink”. The woman holding the pledge sign also serves as an incentive to encourage children from a young age to pledge abstinence. This image is also associated with the Band of Hope, the most successful temperance organization which was founded in 1847 and amassed a following of three million members from 1847 to 1926. This organization is still present to this very day under the name of Hope UK.