By curating Carl Mueller’s front cover and back cover illustrations for Helen McCloy’s The Goblin Market (1943), I was able to learn more about the publishing company (Dell) and how publishing companies operated in the 1940s. From my research, I was able to discover the rise of mass-marketing and pocket-sized novels. Though I was not previously familiar with Dell Publishing Company, I knew of their competitor Pocket Books. Looking at Helen McCloy’s rendition of The Goblin Market did not affect my interpretation of Christina’s Rossetti’s poem. McCloy’s spin-off paid homage to the original work but it didn’t attempt to change the narrative or provide an alternate meaning. I think McCloy did well to respect the authenticity of Rossetti’s poem while ensuring it was consumable in a more modern format. I especially appreciate the nod she gave Rossetti by having one of her character’s die with a copy of Poems by Christina Rossetti in his hands. This 1940s rendition of Rossetti’s The Goblin Market came at the perfect time for the pocket-book publishing: when mass-produced literature was being introduced to the United States and murder-mysteries soared in popularity. These two factors helped to keep Rossetti’s work relevant and consumable.
Submitted by Payton Flood on