Response Blog 5 (Oct 8)

By curating Carl Mueller’s front cover and back cover illustrations for Helen McCloy’s The Goblin Market (1943), I was able to learn more about the publishing company (Dell) and how publishing companies operated in the 1940s.  From my research, I was able to discover the rise of mass-marketing and pocket-sized novels.  Though I was not previously familiar with Dell Publishing Company, I knew of their competitor Pocket Books.  Looking at Helen McCloy’s rendition of The Goblin Market did not affect my interpretation of Christina’s Rossetti’s poem.  McCloy’s spin-off paid homage to the original work but it didn’t attempt to change the narrative or provide an alternate meaning.  I think McCloy did well to respect the authenticity of Rossetti’s poem while ensuring it was consumable in a more modern format.  I especially appreciate the nod she gave Rossetti by having one of her character’s die with a copy of Poems by Christina Rossetti in his hands.  This 1940s rendition of Rossetti’s The Goblin Market came at the perfect time for the pocket-book publishing: when mass-produced literature was being introduced to the United States and murder-mysteries soared in popularity.  These two factors helped to keep Rossetti’s work relevant and consumable.

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