Ad for The Ladies' Treasury by a Scotsman

The domestic, private sphere was the only accetpable place for the average Victorian woman to exist, and that's easily evident in this mixed advertisment and review forĀ the Ladies' Treasury. For the "practical housewife" there are recipes abound within so she can cook for her family and provide them with security and "domestic economy." The stories and games within the magazine provide the perfect content for a "parlor chit-chat," an entirely surface level conversation with no stakes and most importantly no strenuous thinking involved. The Scotsman goes on to reassure any viewers that fashion advice and needlework are both included within, lest the whole venture be pointless. When the only media available to women is that which rigidly enforces control over them and denies them the same leisure activities as men, their intelligence suffers, further entrenching them into the private sphere.

Associated Place(s)

Event date:

4 Jan 1879