Not only were people relaxed about the idea of smoking, but people were actually pro-smokers. This is explained when Smoking in British Popular Culture 1800-2000: Perfect Pleasures by Matthew Hilton (2000) states that "anti-tobaccoism was only ever something of an extremist fringe of the temperance [or anti-alchohol] movement… demonstrated by… the ability of the pro-smoking forces (which were considerable at the time as they included most of mainstream printed culture)” (pp. 62). The word "extremist" when referring to anti-tobacconists proves that most people were not against it. Moreover, this explains that most were even pro-smokers as it was "considerable at the time."