‘‘if the child is Black and can’t even imagine a hero the same color he or she is.’’

Brown claims that this advertisement's concern is clear, that children are impressionable and learn from what they see (3). At this point in time there were hardly any black superheros that children could identify with. Brown later says, "for comic book readers of different ethnic backgrounds there were no heroic models that they could directly identify with, no heroes they could call their own. Instead, they were required to imaginatively identify across boundaries of race since the only depiction of visible minorities in most comic books were the nameless criminals and barbarous savages that the real heroes defeated month after month (3)." This ad calls attention to the need for more diverse role models to reflect the diverse audience that is comic consumers. 

Brown, Jeffrey A. Black Superheroes, Milestone Comics, and Their Fans Milestone Comics and Their Fans. University Press of Mississippi, 2000.