Later in Smoking in British Popular Culture 1800-2000: Perfect Pleasures by Matthew Hilton (2000), he states that "throughout the 1960s and 1970s, the proportion of male smokers who claimed to have started smoking at less than sixteen years of age remained remarkably consistent at about 30 percent” and for women, it was also consistent at 15% (pp. 172). Here, one can see that while the impact of smoking is starting to be educated more often, the consistency of children's smoking remains high. Looking ahead, one can see why this is the case.