Marketed as the cheapest, best journal of fashion and feminine advice for young girls, the ad for a subscription highlights some of the topics that will be discussed. Though mostly vapid and surface-level, as I kept looking through the ILlustrated London News the articles mentioned within slowly shifted, with less emphasis every issue on embroidery tips and more exploration of literature. While certainly not perfect and all-encompassing, this highlights an important focus on education, although the literature discussed was not the same as might be discussed in a men's journal.