In 2016, a study was done that proved how people viewed tobacco companies in the Uk. In “How tobacco companies are perceived within the United Kingdom: an online panel” by Moodie et al. (2016), he says that “prompted awareness of tobacco companies was high (68%). Almost a third of the sample had a negative perception of tobacco companies’ practices.” (pp. 1766). This proves that there is a distinct change of perspective on tobacco in 2016 than it was in 1855. Now more people perceive it negatively rather than relaxed because of more people knowing the long-term impacts.