With World War 2 ending across the world, America itself began to have a social shift. Due to the great increase in wealth from the war, many Americans found themselves enjoying the benefits of new innovative technology and white collar jobs. This would in turn lead to a new wave of consumerism to take place across the country; people could spend more on luxuries and other nice things than they could before.

Out of the new technology manufactured, some of the most notable examples were househood appliances. New freezers, fridges and ovens were being developed, and to sell this idea of improved kitchenware, a new form of advertisement was manufactured. Women were encouraged to get these new appliances in a post-war world, and to shift from factory work to being devoted housewives. This drive to have women return to being submissive, family caretakers, while also maintaining a desirable image for men, would continue during the 50’s, and prove to influence much more than just the world of advertisements as time went on. Movies, music, and other forms of media would sell this idea of the idealized woman, and begin to set the standard for what was considered the norm for a woman to achieve, even if it was unrealistic.

https://americanhistory.si.edu/highlights-guide-consumer