In "UK government should fund stop smoking media campaigns not give tax breaks to films with smoking imagery," they admit that the shift in perception of smoking is reflected in the government somewhat when they say, “advertising or promotion of tobacco products in the United Kingdom is now prohibited.” (Hopkinson et al., 2016). These restrictions were not even thought about in the 1800s since the perception then was so different. While the UK has put some restrictions in place, many think that they need to do more saying that "recommendations by the World Health Organization that films with scenes of smoking should be given an adult content rating have, to date, been ignored by the UK government” (Hopkinson et al., 2016). With a positive relationship between youth smoking and the media's depiction of smoking, it makes sense for the UK to put more restrictions in place, however, so far the UK has not done anything to restrict smoking further.