In the 1900s, a section of Knightsbridge called Kings Road took root. Kings Road was the home to numerous music halls, fashion boutiques, salons, and the like. These types of establishments were truly able to flourish in the affluent environment that Knightsbridge had become by this point. Kings Road saw the opening of Mary Quant's first boutique in the 1960s and the opening of Vivienne Westwood's first boutique in 1971. Kings Road also became the site for gay rights activists in the late 1970s. Kings Road played a tremendous role in helping the whole district of Knightsbridge become what it is today.