Trying to eliminate and distract the public away from health-related concerns about smoking, tobacco companies started using physicians in cigarette advertisements. These advertisements were meant to manipulate the public perception by using someone they trusted to have their health as number one priority. Anxiety levels of the public were reduced due to the physician advertisements because they thought that if a reassuring doctor approved of smoking cigarettes it must not be as harmful as some were claiming it to be. Along with physicians in advertisements, health-related claims were also added to several cigarette advertisements. A common example of a health-related claim in a cigarette advertisement was  “20,679 Physicians say “Luckies are less irritating”" (Gardner 223).

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