Lorenzo de Medici, the grandson of Cosimo de Medici, came to power in 1469. Lorenzo is thought of as the most powerful patron of the Medici family and is remembered as the greatest patron in the history of Italy. Some of the talent Lorenzo sponsored as a patron includes Michelangelo Buonarroti and Leonardo da Vinci, two of the most famous people in history. Under Lorenzo's rule, Florence earned its reputation as the most beautiful city in Europe. Additionally, the economy of Florence prospered like never before.