Aversion Therapy Advertisement

Description: 

This image shows an adervtisement for an electroshock therapy machine. It was marketed to treat many different mental disorders, but is notable for it's treatment of "transvestism" and "sexual preference". On the effectiveness margin on the photo, it speaks of how effective the shock therapy is in averting homosexual attraction. The casual nature of advertisements like this shows just how well-recepted involuntary aversion therapy was among the general population. Additionally, propaganda like this shows just how pervasive violent homophobia was in the early 20th century. 

Source: Scot, Jaime. Image three. Huffpost, 2017. https://www.huffpost.com/entry/shock-the-gay-away-secrets-of-early-gay-a....

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Timeline of Events Associated with Aversion Therapy Advertisement

Image Date: 

circa. 20th century