The view of tobacco companies in the minds of the public was not favorable after the publishing of scientific studies proving smoking was unhealthy. People were viewing tobacco companies as untrustworthy, and to combat this, the companies created the Frank Statement to diminish the concerns about smoking. This statement was an advertisement created by the tobacco companies to ease the minds of the public by stating they would conduct their own research to find if smoking cigarettes was harmful, as well as create doubt about the scientific studies (Marshall 255).