Due to numerous studies connecting smoking to negative health effects, the  Federal Trade Commission (FTC) created a voluntary agreement with the tobacco industry that banned cigarette advertisements from using any health-related claims (Marshall 260). The tobacco companies were no longer able to put anything regarding health in their cigarette advertisements, which stopped the companies from putting false claims that their brand was healthier or had more benefits than another brand. This agreement helped get rid of many of the misleading claims about tobacco that the public still believed in.