Seven Dials is an area in the St Giles district of London, in the Covent Garden area of the modern borough of Camden (London, England). It is special for the seven converging streets at a roundabout, with a column at the centre with six sundials. In the 19th century, the area was the slum housing rookery of St. Giles.

In London Labour and the London Poor edition: 

Phase 1

Of the Publishers and Authors of Street-Literature. (Volume 1): "The present street literature printers and publishers are, Mrs. Ryle (Catnach’s niece and successor), Mr. Birt, and Mr. Paul (formerly with Catnach), all of the Seven Dials; Mr. Powell (formerly of Lloyd’s), Brick-lane, Whitechapel; and Mr. Good, Aylesbury-street, Clerkenwell. Mr. Phairs, of Westminster; Mr. Taylor, of the Waterloo-road; and Mr. Sharp, of Kent-street, Borough, have discontinued street printing. One man greatly regretted Mr. Taylor’s discontinuing the business; 'he was so handy for the New-cut, when it was the New-cut.'"

A Visit to the Rookery of St. Giles and its Neighbourhood. (Volume 4): "In company with a police officer we proceeded to the Seven Dials, one of the most remarkable localities in London, inhabited by bird-fanciers, keepers of stores of old clothes and old shoes, costermongers, patterers, and a motley assemblage of others, chiefly of the lower classes."

Of the Street Sellers of Live Birds. [as “the Dials”]: "The catcher, as I have stated, is also the street-seller. He may reach the Dials, or whatever quarter the dealer he supplies may reside in, with perhaps 30 linnets and as many goldfinches. The dealer selects 24 of each, refusing the remaining dozen, on account of their being hens, or hurt, or weakly birds. The man then resorts to the street to effect a sale of that dozen, and thus the streets have the refuse of the shops."

Phase 2

The Whistling Man. (Volume 3)

An Old Street Showman. (Volume 3) [as “the Dials”]