The Autobiography of Jane Eyre uses Tumblr as a source to not only communicate, but also bring awareness to its transmedia elements. For example, in episode nine titled "Q & A," Jane makes watchers realize that the questions being answered are from Tumblr (or at least pretends they were from Tumblr and not fabricated). This not only reinforces the transmedia element of the web series, but also makes watchers form connections to the original novel. In the novel, written letters are often used to communicate, due to the time period.

It is also notable that Jane Eyre does not allow readers to be directly addressed until the very end, when Jane acknowledges the readers, directly telling readers that she married Mr. Rochester. This change from the original novel to the web series brings awareness to the ways in which the world today is much more connected, due to cellphones, the internet, emails, and so on, than it was when Jane Eyre was written.

In The Autobiography of Jane Eyre, Jane mentions the inspiration of The Lizzie Bennet Diaries. Read the following critical article by Silke Jandl for an analysis on transmedia elements (including Tumblr) that are shared by The Autobiography of Jane Eyre (Jandl).

Bibliography: Jandl, Silke. “The Lizzie Bennet Diaries.” Arbeiten Aus Anglistik Und Amerikanistik: AAA, vol. 40, no. 1/2, Jan. 2015, p. 167. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=edb&AN=121495926&site=eds-live.

“Q & A #1 – Ep: 9 YouTube, uploaded by Jane Eyre, 22 May 2013, https://www.youtube.com/watch?v=ZybrKFxZOdQ&list=PL3NxAiyc-89HP3wHV2y5mb....