London is important to Sherlock Holmes because this is where Mark Strong was born. His father left his family shorty after he was born, he was raised just by his mother who worked as an au pair. I found this information on Wikipedia. This source is an example of a low barrier entry, because anyone alter or change this information. Mapping this location on COVE gives adds a grassroots layer to the story usually told top down. This is because Mark Strong being from London shows a connection the Sherlock Holmes and it being set in London. 

Biography- 

https://en.wikipedia.org/wiki/Mark Strong

Picture- https://sl.bing.net/f5xxqSleMu

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