Photo Source - Sherlock holmes the hound of the baskervilles hi-res stock photography and images - Alamy
Bibliography - The Sherlock Holmes Pub on Northumberland Street in London is significant to Sherlock Holmes (2009) because it celebrates the famous detective and the Victorian world shown in the movie. The pub even has a recreation of Sherlock Holmes's apartment at 221B Baker Street. I found this information on Greene King's official website, which explains the history of the pub and its connection to Sherlock Holmes. This is an example of consumers culture because the company uses the Sherlock Holmes theme to attract visitors and controls how the information is presented. His stories have become part of London's culture, and people can still visit places that celebrate him today.
Info Source - Greene King | Pubs, Restaurants, Hotels & Brewery