The Strand stood as London’s epicenter for entertainment. From restaurants, music halls, pubs, to smoking rooms, there were a plethora of establishments people could choose from to have an enjoyable evening. The most notable landmark on the street was the Strand Palace Hotel. During the 1920s, the hotel began renovations and adopted the art deco style, which would become synonymous with the hotel’s iconic status as “one of London's most opulent” (Reynolds).