London developed become a major international financial and commercial center starting in the 1980s, particularly as a result of Thatcher's deregulation and free-market growth policies. Digital shopping, international brands, and credit culture have all changed consumer behavior in the UK. In response, British literature examined issues of identity, globalization, and excessive consumption. While modern authors like Zadie Smith emphasize how spending affects class, race, and identity in contemporary Britain, Martin Amis's Money parodied the avarice of the 1980s. The pinnacle of Britain's shift to a consumer-focused society is represented by Global London.
