Postwar Consumer Boom-1950s
Driven by pent-up demand, rising incomes, and new technologies, the Postwar Consumer Boom (roughly 1945–1970s) resulted in widespread purchases of homes, cars, and appliances, suburbanization, the expansion of the middle class, and the emergence of contemporary consumer culture driven by credit and advertising. The transition from wartime to civilian manufacturing, greater free time, and the introduction of new products and lifestyles into society were important factors, as were returning GIs who benefited from programs like the GI Bill.