Due to the Great Depression, advertising changed into a more practical "hard sell" strategy in the 1930s, consolidating its influence on mass modern culture through its widespread use in print and radio media. The "hard sell," which was more direct and frequently used consumers' fears, such as the fear of social disgrace or health concerns, to promote items, replaced the upbeat, lifestyle-focused advertisements of the 1920s.

The exhibition, which was organized by Prince Albert, the husband of Queen Victoria, and Henry Cole, a civil official, sought to highlight the technological ingenuity and economic advancement of Britain and other countries following the economic Revolution. In addition to highlighting Britain's dominant position as an economic power, it was meant to foster international understanding, communication, and peace.

Driven by better fonts, cheaper printing, and technological advancements, the 1810s–1830s were a critical period for mass publishing and serialization, making literature accessible and affordable to audiences outside the elite. During this time, mass-market magazines like Godey's Lady's Book, inexpensive, portable serialized novels in magazines and newspapers (like Dickens' Pickwick Papers later on), and "penny press" newspapers emerged. These developments created a new reading public and changed the ways in which stories were read, discussed, and even written.